When you, and most Japanese people, think of kimono, you probably think of something that is interesting or pretty but something that is 100% Old and Traditional.
Mamechiyo Modern takes that idea and turns it on its head with a young, funky, and fun approach to the kimono world. The brainchild and brand of Tokyo artist and designer Mamechiyo, the company puts forth the somewhat revolutionary idea that kimono can once again be cute, cool and relevant to modern life.
"Happy Skeletons" Obi
Pink with Polka Dots Obi
"Roses Blooming in Town" Kimono
Mamechiyo models also sometimes feature scarves, berets, and other non-traditional accessories meant to pull the outfit more into modern fashion. If you'd like to add your own funky touch to a kimono look, try pairing a simple kimono with something bold, like one of these gorgeous flower fascinators from indies designer Blasphemina's Closet. I saw them yesterday and thought immediately of Mamechiyo style.
Even if you don't think you'll ever wear a kimono, Mamechiyo's message can still inspire: fun before "rules", confidence before conformity!
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